Cookie Policy

Effective Date: August 19, 2025

Porter Metrics Inc. (“Porter Metrics,” “we,” “our,” or “us”) uses cookies and similar tracking technologies on our websites and services. This Cookie Policy explains what cookies are, how we use them, and how you can control their use.

By continuing to use our site, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow us to recognize your browser, remember your preferences, and understand how you interact with our site.

We also use similar technologies such as pixels, tags, and local storage. Together, we call these “cookies.”

2. Types of Cookies We Use

We use both first-party cookies (set by us) and third-party cookies (set by partners).

• Essential Cookies
  Necessary for the website to function. Examples: authentication, security, load balancing. Without these, our site may not work properly.
• Performance & Analytics Cookies
  Help us understand how users interact with our site. Example: Google Analytics. Data collected is aggregated and anonymized.
• Functionality Cookies
  Remember your choices (such as language or login preferences) and provide a more personalized experience.
• Advertising & Targeting Cookies
  Used to deliver relevant ads and measure campaign effectiveness. Example: Google Ads, Facebook Ads, LinkedIn Ads. These may track visits across websites to build interest profiles.

3. Why We Use Cookies

• Operate and secure our services.
• Remember your settings and preferences.
• Analyze traffic and usage patterns to improve performance.
• Deliver personalized advertising and measure its effectiveness.

4. Third-Party Cookies

We partner with trusted third parties (such as Google, Meta, LinkedIn) who may place cookies on your device for analytics and advertising.

• Google Ads & Google Analytics (behavioral analytics, remarketing)
• Meta Ads (Facebook & Instagram advertising)
• LinkedIn Ads (B2B advertising and campaign measurement)

These providers may combine information collected on our site with other data they hold.

5. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR):

• We rely on consent for non-essential cookies (analytics, advertising).
• You can withdraw consent at any time via our cookie settings or your browser.

6. Your Rights (GDPR & CCPA)

GDPR (EEA & UK users):

• Right to withdraw consent at any time.
• Right to access, delete, or restrict personal data processing.

CCPA (California users):

• Right to opt out of the “sale” or “sharing” of personal data (including targeted ads).
• Right to request disclosure of collected data.
• Right to request deletion of personal data.

To exercise your rights, contact us at info@portermetrics.com.

7. Managing Cookies

You can manage or disable cookies at any time:

• Browser settings: Most browsers allow you to block or delete cookies.
• Advertising opt-outs:
  Google Ads Settings
  Your Online Choices (EU)
  Network Advertising Initiative (US)

Please note: Disabling cookies may affect site functionality.

8. Updates to This Policy

We may update this Cookie Policy periodically. Changes will be posted on this page with a new Effective Date.

9. Contact Us

If you have any questions about this Cookie Policy, please contact us:

Porter Metrics Inc.
16192 Coastal Highway
Lewes, DE 19958
Email: info@portermetrics.com