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SEM reporting tool for marketing teams and agencies

Connect and sync your SEM metrics on Google Looker Studio or Google Sheets to monitor your Ads performance.
14-day free trial. No credit card required.

More than 1500 marketers can’t be wrong

Visualize all your SEM KPIs in a single reporting tool

Visibility

Impressions, reach, CPM

Engagement

CTR, Clicks, CPC

Conversions

Custom, Leads, CPA, ROAS

Creatives

Ad image, name, and copy

Campaign & Ad

Campaign Name, Ad Name, Objective, Type

Audience

Placement, Device, Region

Group and segment your SEM data

+100 fields available to visualize all your important KPIs

See field list

+80 dimensions

+120 metrics

Includes custom fields

How to create a SEM report in less than 5 minutes

Set up once, and let your data be refreshed everyday

To create a SEM report, follow these steps:

  • Step1: Choose the Google Ads integration
  • Step 2: Log in with the Google account you use on Looker Studio
  • Step 3: Log in to your Gmail account with access to your Google Ads accounts
  • Step 4: load a default report template to monitor the performance of your PPC campaigns and automate your Google Ads reports

Connect all your marketing data once and let it refresh everyday on the tools you already know

Integrations and storage without an engineer.

Explore connectors

Customize your SEM reports easily

Building your SEM reports on Looker Studio and Google Sheets, gives you the flexibility you need

Calculate any Ads metric

To get actual total conversions, ad spend, engagement rates, CPC, ROAS, CPA.

White-label reports

With brand colors, logo, icons, and text

Add charts and controls

Choose from a dozen of chart types in a single view, or a menu with multiple pages

Dynamic Filters

Segment by campaign name, objective, type, conversion name, creatives, audience.

Blend your SEM data

To get accurate marketing KPIs and a single source of truth.

Blend SEM with GA4

Combine traffic data from GA4 with Google Ads to fully map your funnel from ads to actual conversions

Blend with other ad platforms

Blend with other ad platforms

Match marketing with revenue

Blend UTMs from your SEM data and your CRM or E-commerce to know the actual conversions and revenue generated from ads

Share and present your Ads reports with your team and clients

Schedule email deliveries

Send daily, weekly, or monthly snapshots on a

Share live reports

Share links with view or editor access to collaborate faster

Get PDF versions

Download a PDF version of your reports for
clients who are not familiar with Looker Studio or Sheets

How Porter is different

Unlimited, free support via chat, email, and calls

We hire marketers to do customer support or book calls with our
founders to personally:

  • Set up or fix reports
  • Train you (and your team) on Looker Studio
  • Give you recommendations
Onboarding

+100 free templates and tutorials

We hire marketers to do customer support or book calls with our
founders to personally:

  • Set up or fix reports
  • Train you (and your team) on Looker Studio
  • Give you recommendations
See templates

Simple, fair pricing

  • Only pay for accounts connected to your reports 
  • 14-day 100% refund + keep the service free*  
  • Free custom reporting service, training, and premium
    templates for annual plans
See pricing

More than 1500 marketers can’t be wrong

Create your first SEM report, today

Speed is doing the right things fast. Make it your competitive advantage with no-code data.

14-day free trial. No credit card required.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates