Module 4

SQL and Regex for Marketers

Master SQL fundamentals for marketing data analysis, create custom metrics and dimensions, and blend data sources.


L1
Read: 5 min
Watch: 3:00

Data Blending in BigQuery

Read guide

L2
Read: 6 min
Watch: 4:15

SQL for Marketers: SELECT, FROM, WHERE, ORDER BY, and LIMIT

Read guide

L3
Read: 5 min
Watch: 3:20

How to Create Custom Metrics in BigQuery with SQL

Read guide

L4
Read: 5 min
Watch: 3:10

How to Create Custom Dimensions in BigQuery with SQL

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L5
Read: 6 min
Watch: 4:30

SQL Joins for Marketers: INNER, LEFT, RIGHT, and FULL JOIN

Read guide
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