All Facebook Insights fields
Access every available Facebook Insights metric—over 70 fields—plus calculated stats like net fan growth, engagement rate, and follower churn, not found natively in Looker Studio.
All engagement types
Track every engagement: reactions, comments, shares, clicks, and Messenger activity. Analyze likes, love, wow, and more, with full breakdowns for both page and post levels.
All time breakdowns
Compare metrics by day, week, month, or year. Analyze trends with granular breakdowns by hour, day of week, and custom periods for both page and post performance.
Post and video previews
See post images, captions, and direct links to Facebook posts. Review video and reel previews, titles, and descriptions alongside performance metrics for creative analysis.
Marketer-friendly naming
Fields are named just like in Facebook Insights, so metrics and dimensions are instantly familiar. Standardized naming enables easy blending with other platforms and sources.
Full content granularity
Segment by page, post, video, reel, content type, and time. Analyze performance by post type, period, and more, with every breakdown supported by Facebook Insights.