Book demo
Sign in with Google
Works with Looker Studio

Demand generation Report template for Marketing teams and agencies

Get the actual Demand generation on Looker Studio template used by Porter to monitor B2B performance.
Download template
See preview

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their B2B performance

Demand generation Report template overview

Demand Generation Report Template for Marketing Teams and Agencies
  • Comprehensive Data Integration: Seamlessly integrate data from CRM, Google Analytics 4, HubSpot, and social media platforms like Facebook and LinkedIn to provide a holistic view of your demand generation efforts.
  • Key Metrics Tracking: Monitor essential metrics such as impressions, clicks, ad spend, CTR, CPC, conversions, conversion rate, leads, reach, bounce rate, sessions, page views, and new users to evaluate campaign performance.
  • Platform-Specific Insights: Gain insights from Facebook Insights, Google Ads, LinkedIn Ads, and LinkedIn Pages to optimize your B2B marketing strategies.
  • Campaign and Ad Analysis: Analyze campaign names, ad names, ad IDs, ad set names, ad set IDs, and ad account names to track and optimize individual ad performance.
  • Lead Generation Focus: Prioritize lead generation by assessing the effectiveness of your copy and SEO strategies in driving quality leads.
  • Customizable Reporting: Tailor the report to meet specific business needs, allowing for detailed analysis and presentation of data to stakeholders.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A demand generation report should include visibility metrics such as impressions and reach, engagement metrics like click-through rate and time on page, and conversion metrics including lead generation and sales conversions. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might show how a social media campaign targeting a specific audience resulted in a high conversion rate compared to a display ad campaign.
To analyze demand generation data, 1) choose visibility (impressions, reach), engagement (click-through rate, time on page), and conversion metrics (conversion rate, lead quality). 2) Add context by comparing vs cost, date range, goals, rates, benchmarks. For example, compare conversion rates vs cost per lead to assess efficiency. 3) Segment data by campaign, channel, audience, content, objective, date. For instance, analyze conversion rates by different audience segments to optimize targeting.
To build a demand generation dashboard, 1) connect your data and accounts such as Google Analytics, CRM, and social media platforms. 2) Select metrics to monitor performance like lead volume, conversion rates, and customer acquisition costs. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date to understand specific performance areas. 4) Add filters or buttons to make your report interactive, for example, a filter to view data by specific time periods. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
A Demand Generation Dashboard is a visual tool that displays key marketing metrics related to demand generation efforts, helping businesses track performance, identify trends, and make data-driven decisions. It often includes elements like lead volume, conversion rates, campaign performance, and customer acquisition costs. Tools like Looker Studio are commonly used to create these dashboards, with real-time data monitoring being crucial for timely insights and decision-making. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
Can I download this template in PDF?

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates