Power My Analytics is one of the oldest marketing data connector tools on the market — it’s been around since 2011. While newer competitors have grabbed the spotlight, PMA has quietly built a loyal user base among Looker Studio users and small agencies. But does it still compete in 2026? In this review, we break down what Power My Analytics offers, what it costs, and how it compares to the alternatives.
Power My Analytics (PMA) is a marketing data hub that connects over 45 data sources to destinations like Looker Studio, Google Sheets, Excel, BigQuery, SQL databases, Snowflake, and FTP servers. It’s headquartered in Maitland, Florida and has been operating since 2011 — making it one of the longest-running tools in this space.
What sets PMA apart from many competitors: it includes a built-in data warehouse on every plan. While Supermetrics and others charge extra for data storage, PMA stores your historical data in its own warehouse and delivers it to your destination on a schedule. This means data backfill and historical reporting are included by default.
The company is privately held and bootstrapped — it hasn’t taken venture capital funding. This means it’s not under pressure to grow rapidly or increase prices aggressively, which has contributed to its reputation for stable, predictable pricing.
PMA follows a straightforward data pipeline workflow:
The key difference from Supermetrics: PMA stores your data in its own warehouse first, then delivers it to your destination. This means you always have a backup of your historical data, and you can access it even if your destination tool has issues.
PMA covers the core marketing platforms: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, Facebook Pages, Instagram, TikTok, Pinterest, HubSpot, Salesforce (added December 2025), Klaviyo, Shopify, and more. Recent additions include Salesforce and Klaviyo, showing continued development.
Every PMA plan includes a built-in data warehouse. Your marketing data is stored centrally, providing historical data retention and backfill capabilities. This is a significant differentiator — Supermetrics doesn’t store data, and most competitors charge extra for warehousing.
Launched in mid-2025, Data Builder is PMA’s tool for data blending and transformation. It lets you combine data from multiple sources, create custom metrics, apply filters, and transform data before it reaches your destination. It also includes AI insights for identifying trends and anomalies.
PMA supports Looker Studio, Google Sheets, Excel, BigQuery, MySQL, PostgreSQL, Azure SQL, Snowflake, and FTP. However, destination availability depends on your plan — the Business plan is limited to Looker Studio only.
PMA offers free access to sample data across all its connectors. This lets you test the tool’s capabilities and build prototype dashboards before connecting your real data. It’s not a free plan (you can’t use your own data), but it’s useful for evaluation.
Available on higher-tier plans, API access lets you pull data programmatically for custom integrations and workflows.
PMA’s pricing scales by the number of data sources and accounts, with destination access varying by plan.
| Plan | Monthly Cost | Sources/Accounts | Destinations | Refresh Rate |
|---|---|---|---|---|
| Sample | Free forever | Sample data only | All | N/A |
| Business | $49.95/month | 5 sources, 5 accounts | Looker Studio only | Daily |
| Pro | $199.95/month | 75 sources, 10 accounts | + Sheets/Excel | Daily |
| Enterprise | Custom | Unlimited | All (BigQuery, SQL, FTP, Snowflake) | Hourly |
Annual billing offers 2 months free. A 14-day free trial is available on paid plans (no credit card required).
PMA’s pricing has a key structural issue: destinations are gated by plan tier.
| Destination | Business ($49.95) | Pro ($199.95) | Enterprise (Custom) |
|---|---|---|---|
| Looker Studio | Yes | Yes | Yes |
| Google Sheets | No | Yes | Yes |
| Excel | No | Yes | Yes |
| BigQuery | No | No | Yes |
| SQL databases | No | No | Yes |
| Snowflake | No | No | Yes |
| FTP | No | No | Yes |
Compare this to Windsor.ai, which includes ALL destinations on its $19/month plan. PMA’s destination restrictions are its biggest competitive weakness.
You need Google Ads, Meta Ads, and GA4 data in Looker Studio only.
You need data in both Google Sheets and Looker Studio.
You need data in BigQuery for warehouse analytics.
| Feature | Power My Analytics | Supermetrics |
|---|---|---|
| Starting price | $49.95/month | $49/month |
| Connectors | 45+ | 100+ |
| Built-in warehouse | Yes (all plans) | No |
| Data backfill | Included | Higher tiers only |
| Google Sheets | Pro plan ($199.95) | All plans ($49+) |
| BigQuery | Enterprise only | Premium ($299) |
| Refresh rate | Daily (hourly on Enterprise) | Daily to hourly (by plan) |
| AI features | Basic (Data Builder beta) | AI Agents, Chat with Data |
| Company age | Since 2011 (bootstrapped) | Since 2013 (VC-funded) |
| G2 rating | 4.5/5 | 4.4/5 |
| Platform | Rating | Notes |
|---|---|---|
| G2 | 4.5 / 5 | Praised for reliability and built-in warehouse |
| Capterra | Mixed | Some praise value; others report connector failures |
This is PMA’s strongest and most affordable use case. Connect your ad platforms, analytics, and social accounts, and PMA delivers the data to Looker Studio through its community connectors. The built-in warehouse ensures data is always available, even during API outages.
Best for: Small agencies and marketers who use Looker Studio as their primary dashboarding tool and want reliable, affordable connectors.
Available on the Pro plan ($199.95/month), PMA can push marketing data directly into Google Sheets. Queries can be scheduled for automatic daily refresh. The built-in warehouse provides historical data that goes beyond what most Sheet-based tools offer.
Best for: Analysts who need historical marketing data in spreadsheets — though the price point makes this less competitive than Supermetrics ($49) or Windsor.ai ($19) for Sheets access.
BigQuery integration is available on the Enterprise plan (custom pricing). PMA pushes marketing data from its internal warehouse to your BigQuery instance. The benefit: PMA’s warehouse handles backfill and data continuity, so your BigQuery tables are always complete.
Best for: Data teams that want PMA’s warehouse as a reliable intermediary before BigQuery — though Windsor.ai ($19) and Supermetrics ($299) offer cheaper BigQuery access.
If PMA’s connector limitations or pricing structure don’t work for you, consider these alternatives:
Best Power My Analytics Alternatives in 2026 (Tested & Compared)
| Tool | Starting Price | Key Difference vs PMA |
|---|---|---|
| Porter Metrics | Free (Looker Studio connectors) | Free Looker Studio connectors + built-in dashboard builder |
| Supermetrics | $49/month | 100+ connectors, Sheets on all plans, AI features |
| Windsor.ai | $19/month | 325+ connectors, all destinations included, cheapest BigQuery option |
| Dataslayer | $29/month | PPC specialist, multi-BI support, lower entry price |
| Coupler.io | $49/month | Account-based pricing, broader connector set |
PMA offers a free “Sample” tier with sample data only — you can’t connect your own accounts. It’s useful for evaluation but not for real work. Paid plans include a 14-day free trial without credit card.
Yes — this is one of PMA’s unique features. Every plan includes a built-in data warehouse that stores your marketing data. This enables data backfill, historical reporting, and data continuity even during API outages.
PMA restricts Google Sheets and Excel access to the Pro plan ($199.95/month). The Business plan ($49.95) only supports Looker Studio. This is a common complaint among users. Competitors like Supermetrics and Windsor.ai include Sheets access on their lowest plans.
PMA includes built-in data warehousing and backfill that Supermetrics doesn’t offer. Supermetrics has 100+ connectors (vs PMA’s 45), includes Sheets on all plans, and has newer AI features. For Looker Studio-only users, PMA offers comparable value. For users needing Sheets, BigQuery, or broader connector coverage, Supermetrics or Windsor.ai are better options.
PMA has a 4.5/5 G2 rating and has been operating since 2011. Most users praise its reliability for core platforms. However, some Capterra reviews report connector failures. We recommend using the 14-day trial to test reliability with your specific data sources.
Only on the Enterprise plan. Business and Pro plans offer daily refresh only. If you need sub-daily data updates, you’ll need Enterprise pricing or a competitor that offers hourly refresh on lower tiers.
For small agencies using Looker Studio, PMA’s Business plan ($49.95) offers good value with built-in warehousing. For agencies that also need Sheets, Excel, or BigQuery, the pricing becomes less competitive. Consider AgencyAnalytics or Porter Metrics for agency-specific workflows.
Power My Analytics is a reliable, affordable Looker Studio connector with the unique advantage of built-in data warehousing. For small agencies and marketers who primarily use Looker Studio and want historical data storage included in their plan, PMA offers genuine value that competitors don’t match.
However, its limited connector library (45 vs 100–325+ on competitors), destination restrictions (Sheets requires the $199.95 Pro plan), and lack of modern AI features make it feel dated compared to 2026 alternatives. The 4x price jump from Business to Pro is particularly hard to justify when competitors include all destinations on their lowest plans.
Our recommendation: Choose PMA if Looker Studio is your only destination and you value built-in data warehousing. For anything else — Sheets, BigQuery, broader connector needs, or AI features — compare it against alternatives that offer more flexibility at competitive prices.
