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Cross-channel Marketing performance report template for Looker Studio by Porter

Get the actual Cross-channel Marketing performanceon Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Cross-channel Marketing performance report template overview

With this Cross-channel report template, monitor specific metrics such as conversion rate, customer acquisition cost, return on ad spend, click-through rate, and engagement rate. Segment data by channel (e.g., social media, email, search), customer demographics (e.g., age, location, gender), and campaign type (e.g., promotional, informational). Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the conversion rate across different channels? – How does customer acquisition cost vary by channel? – Which channel provides the highest return on ad spend? – What is the click-through rate for each campaign type? – How does engagement rate differ among customer demographics? This template is designed for marketers focusing on cross-channel marketing strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Average order value

Engagement metrics

– Click-through rate – Conversion rate – Social media followers/engagement rate

Visibility metrics

– Impression share – Organic search traffic – Social media reach

Dimensions

Campaign

– Target audience – Marketing channels – Campaign performance metrics

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A cross-channel report should include metrics broken down by visibility, engagement, and conversion metrics. This should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics could include impressions and reach, while engagement metrics could include clicks and shares. Conversion metrics could include conversions and revenue.
#ERROR!
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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