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Email marketing report template for Looker Studio by Porter

Get the actual Email marketing on Looker Studio template used by Porter to monitor Email marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Email marketing performance

Email marketing report template overview

With this Email marketing report template, monitor specific metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate. Segment data by audience demographics, engagement levels, campaign type, and send time. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the open rate for each campaign? – How does the click-through rate vary by audience segment? – What is the conversion rate for different email types? – Which campaigns have the highest bounce rates? – How does the unsubscribe rate change over time?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion rate, Bounce rate, Unsubscribe rate

Engagement metrics

Open rate, Click-to-open rate, Forwarding rate

Visibility metrics

Impressions, Reach, Viewability

Dimensions

Campaign

Campaign name, campaign type, campaign duration

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Email marketing report should include metrics such as Conversion metrics like Conversion rate, Bounce rate, Unsubscribe rate, Engagement metrics like Open rate, Click-to-open rate, Forwarding rate, and Visibility metrics like Impressions, Reach, Viewability. Then, segment and filter this data by dimensions like Campaign name, campaign type, campaign duration, Subscriber demographics, engagement level, email preferences, By hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build an Email marketing dashboard, start by connecting your Email marketing data such as Mailchimp to platforms like Google Sheets or Google Looker Studio. Choose metrics such as Conversion rate, Bounce rate, Unsubscribe rate, Open rate, Click-to-open rate, Forwarding rate, Impressions, Reach, and Viewability to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign type, campaign duration, Subscriber demographics, engagement level, and email preferences. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates