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Google Analytics 4 report template for Looker Studio by Porter

Get the actual Google Analytics 4 on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Google Analytics 4 report template overview

With this Google Analytics 4 report template, monitor specific metrics such as user engagement, conversion rates, session duration, bounce rate, and goal completions. Segment data by user demographics, traffic source, device category, and geographic location. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: How are users interacting with the marketing funnel? What are the conversion rates across different traffic sources? Which marketing channels are driving the most engaged users? How does user behavior vary by device category? What geographic regions are contributing to the highest conversion rates?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion metrics

Engagement metrics

– Average session duration – Pages per session – Bounce rate

Visibility metrics

– Impressions – Click-through rate (CTR) – Average position

Dimensions

Campaign

– Campaign Name – Campaign Source – Campaign Medium

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Google Analytics 4 report should include breaking down metrics by visibility, engagement, and conversion metrics. It should also segment data by campaign, channel, audience, content, objective, and date. For example, include the number of page views, average time on page, and conversion rate. Segment data by campaign to analyze the performance of different marketing campaigns. Segment data by channel to understand the effectiveness of various marketing channels. Segment data by audience to identify the demographics and behaviors of different user groups. Segment data by content to measure the performance of different content types. Segment data by objective to track the achievement of specific goals. Segment data by date to identify trends and patterns over time. Keep the report concise while including all these elements.

To analyze cross-channel data for a report, follow these steps:

  1. Choose metrics like visibility (impressions, reach), engagement (clicks, likes), and conversion (conversions, sales).
  2. Add context by comparing costs (cost per impression, cost per click), date range (weekly, monthly trends), goals (improving brand awareness, increasing sales), rates (click-through rate, conversion rate), and benchmarks (industry averages).
  3. Segment data by campaign (holiday campaign, summer sale), channel (Facebook, Instagram), audience (male/female, age groups), content (video, image), objective (brand awareness, lead generation), and date (specific time period). Example: Compare the click-through rates between Facebook and Instagram ads for the summer sale campaign targeting the 18-34 age group with video content.
To build a Google Analytics 4 dashboard, 1) connect your website and social media accounts to gather data. 2) Select metrics such as user engagement, bounce rate, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed analysis. 4) Add filters or buttons like ‘user type’, ‘session duration’, or ‘traffic source’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

A Cross-channel dashboard is a tool that consolidates data from multiple marketing channels into a single interface, providing businesses with a comprehensive view of their marketing performance. It is significant for businesses as it aids in making informed decisions, tracking KPIs, and identifying trends or issues across different channels. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like traffic sources, conversion rates, customer engagement metrics, and ROI. Real-time data monitoring is crucial in these dashboards to provide up-to-date insights and prompt decision-making. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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