Google API limited use policy
We are compliant with the Google API Services User Data Policy.
We use Google APIs to access Google Analytics 4 data. We use this data to automate reports and provide insights.
We do not sell or share this data with third parties.
We will not collect or use any user data without their explicit consent.
We will also take reasonable steps to protect user data from unauthorized access, use, disclosure, or destruction.
Users can opt-out of having their data collected or used by contacting us at support@portermetrics.com.
Here are some additional details about how we protect user data:
We use industry-standard security measures, including encryption, firewalls, and intrusion detection systems.
We retain user data only for as long as necessary to provide our services and automate reports as described in this policy.
Specifically: Data accessed through third-party APIs is processed in real-time to generate reports and insights for our users As stated in our Service Cancelation and Data Retention section, we do not store data on our servers unless we offer a backup service.
Any cached or temporarily stored user data is automatically deleted within 30 days of retrieval or when no longer needed for service delivery, whichever comes first Requesting Deletion of Your Data You have the right to request deletion of your data at any time.
To request deletion: Send an email to support@portermetrics.com with the subject line “Data Deletion Request” Include your account information and specify which services or data sources you want data deleted from,
We will process your deletion request within 30 days and confirm once completed.
Upon receiving a deletion request, we will remove all user data associated with your account from our systems, including any temporarily cached data.
This website does not currently use user data to train artificial intelligence (AI) models.
We are committed to transparency and will notify you if this practice changes in the future.
Should we decide to utilize user data for AI training, we will provide clear and concise information about how this data will be used.
You will also have the opportunity to opt out of this practice.
Furthermore, we assure you that any data used for AI training will only be used by our own proprietary models and will not be shared with any third parties.
Personal Identifiable Information (or PII) is all such data that addresses to identify a user as a person or individual. That is names, emails, phone numbers and more non- anonymous contact data.
We collect such data through different forms on our website and after signing up to use our service, either through a form or signing up through a 3rd party like Facebook or Google.
All PII is used for user management and contact purposes; these databases are not sold to any 3rd party.
After filling a form, Porter assumes a user is accepting our site privacy policy and terms and conditions.
Users have several ways to opt-out from Porter email list; each email contains a link to let each user unsubscribe or cancel an email subscription.
Also, users can request to opt-out by contacting us at legal@portermetrics.com.
In some cases, we may ask for additional information like company name, business vertical or other categories. The purpose of such data collection is to keep our content and service as relevant and personalized as possible.
We use payment gateways providers like Stripe, Payu, and Paypal to manage all payments.
As such, we do not collect sensible financial data like credit card numbers, besides PII details a user provider gives during a payment.
Our site is encrypted by using the SSL protocol (the HTTPS at the beginning of our domain URL), as a standard security practice.
We offer connectors; we get data from data sources APIs and send it to a data visualization tool; no data is stored on our servers (so there’s no historic data to retain) unless we offer such backup service, whose conditions will depend on future offers.
We do use cookies. A cookie is a piece of data stored on users pc hard drive with information about the user. Cookies help websites “remember” users to personalize their experience.
Cookies also help Porter send and personalize advertising through direct email and re-marketing through advertising platforms. In all cases, users are able to manage their advertising preferences with Porter Metrics.
Last updated: November 3, 2026.
To understand how people discover and use Porter and to find and fix problems, we record how you interact with portermetrics.com and with our applications (app.portermetrics.com and town.portermetrics.com) using our own first-party tool, Porter Tracking. Recording starts when the page loads. It captures page views, clicks, scrolling, how you move between our sites and windows, technical errors and performance, and a visual reconstruction of the page. The sign-in page (auth.portermetrics.com) is not recorded.
Everything you type into forms is masked in your browser before anything is sent: passwords, payment details and tokens are never recorded. Most page text is masked, content embedded from other sites, videos and canvases are not recorded, and we never store request bodies or headers.
To connect your visits across our website and applications we use a first-party cookie (ptk_did, 13 months) on portermetrics.com and a short-lived link parameter (_ptk) between our sites, which is removed from the address as soon as the page loads. When you sign in, your visits are associated with your Porter account. We also record how you arrived: campaign parameters (such as utm_source), ad click identifiers (such as gclid or fbclid), the referring website and the landing page.
We consider this processing strictly necessary to operate, secure and improve our services, based on our legitimate interest. It is part of the necessary cookies and stays active whatever you choose in the cookie banner, which controls analytics and advertising cookies (Google Analytics, Google Ads, Meta, LinkedIn and Microsoft Clarity). The data is stored in Google Cloud (United States), only authorized Porter staff can access it and every access is audited. Recordings and events are deleted after 30 days and quality summaries after 90 days.
You can object at any time: turning on Do Not Track or Global Privacy Control in your browser switches recording off, or you can write to legal@portermetrics.com to request access to or deletion of your data.
Data collection and use
All the information collected on Portermetrics.com, is only owned by Porter Metrics. We won’t share, rent or sell any Personal Identifiable Information and business data we collect to third parties, unless it is required to comply with the law.
Data collection and use
All the information collected on Portermetrics.com, is only owned by Porter Metrics. We won’t share, rent or sell any Personal Identifiable Information and business data we collect to third parties, unless it is required to comply with the law.
Personal Identifiable Information (or PII) is all such data that addresses to identify a user as a person or individual. That is names, emails, phone numbers and more non- anonymous contact data.
We collect such data through different forms on our website and after signing up to use our service, either through a form or signing up through a 3rd party like Facebook or Google.
All PII is used for user management and contact purposes; these databases are not sold to any 3rd party.
After filling a form, Porter assumes a user is accepting our site privacy policy and terms and conditions.
Users have several ways to opt-out from Porter email list; each email contains a link to let each user unsubscribe or cancel an email subscription.
Also, users can request to opt-out by contacting us at legal@portermetrics.com.
In some cases, we may ask for additional information like company name, business vertical or other categories. The purpose of such data collection is to keep our content and service as relevant and personalized as possible.
We use payment gateways providers like Stripe, Payu, and Paypal to manage all payments.
As such, we do not collect sensible financial data like credit card numbers, besides PII details a user provider gives during a payment.
Our site is encrypted by using the SSL protocol (the HTTPS at the beginning of our domain URL), as a standard security practice.
We offer connectors; we get data from data sources APIs and send it to a data visualization tool; no data is stored on our servers (so there’s no historic data to retain) unless we offer such backup service, whose conditions will depend on future offers.
We do use cookies. A cookie is a piece of data stored on users pc hard drive with information about the user. Cookies help websites “remember” users to personalize their experience.
Cookies also help Porter send and personalize advertising through direct email and re-marketing through advertising platforms. In all cases, users are able to manage their advertising preferences with Porter Metrics.
Last updated: November 3, 2026.
To understand how people discover and use Porter and to find and fix problems, we record how you interact with portermetrics.com and with our applications (app.portermetrics.com and town.portermetrics.com) using our own first-party tool, Porter Tracking. Recording starts when the page loads. It captures page views, clicks, scrolling, how you move between our sites and windows, technical errors and performance, and a visual reconstruction of the page. The sign-in page (auth.portermetrics.com) is not recorded.
Everything you type into forms is masked in your browser before anything is sent: passwords, payment details and tokens are never recorded. Most page text is masked, content embedded from other sites, videos and canvases are not recorded, and we never store request bodies or headers.
To connect your visits across our website and applications we use a first-party cookie (ptk_did, 13 months) on portermetrics.com and a short-lived link parameter (_ptk) between our sites, which is removed from the address as soon as the page loads. When you sign in, your visits are associated with your Porter account. We also record how you arrived: campaign parameters (such as utm_source), ad click identifiers (such as gclid or fbclid), the referring website and the landing page.
We consider this processing strictly necessary to operate, secure and improve our services, based on our legitimate interest. It is part of the necessary cookies and stays active whatever you choose in the cookie banner, which controls analytics and advertising cookies (Google Analytics, Google Ads, Meta, LinkedIn and Microsoft Clarity). The data is stored in Google Cloud (United States), only authorized Porter staff can access it and every access is audited. Recordings and events are deleted after 30 days and quality summaries after 90 days.
You can object at any time: turning on Do Not Track or Global Privacy Control in your browser switches recording off, or you can write to legal@portermetrics.com to request access to or deletion of your data.
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