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TikTok Fields List
90 fields · 31 metrics · 59 dimensions
TikTok
31 Metrics59 Dimensions
Data Studio (formerly Looker Studio)
Google Sheets
Power BI
BigQueryThe TikTok connector provides 90 fields. Metrics (31) measure performance. Dimensions (59) provide context for segmentation.
| Field Name | Type | Category | Group | Description |
|---|---|---|---|---|
|
Profile Address Clicks
|
Number | Metric | Profile Performance | Daily address clicks. The daily number of clicks collected on the Address button on your profile during the selected time range. |
|
Age
|
Number | Metric | Profile Followers | Age |
|
Profile App Download Clicks
|
Number | Metric | Profile Performance | Daily app download link clicks. The daily number of clicks collected on your app download link in the selected date range. |
|
Profile Followers Activity
|
Number | Metric | Profile Followers | The daily number of followers online in each hour of the day. This metric should be used in conjunction with the hour dimension for accurate analysis. |
|
Followers Age
|
Number | Metric | Profile Followers | Follower age. The distribution of your followers by age. This demographic data is based on a number of factors, including information users provide in their profiles. (The data for this metric is only available for TikTok accounts with at least 100 followers). |
|
Followers Age %
|
Number | Metric | Profile Followers | Follower age. The distribution of your followers by age. This demographic data is based on a number of factors, including information users provide in their profiles. (The data for this metric is only available for TikTok accounts with at least 100 followers). |
|
Followers City %
|
Number | Metric | Profile Followers | Follower top cities. The distribution of your followers by their cities. This demographic data is based on a number of factors, including information users provide in their profiles. (The data for this metric is only available for TikTok accounts with at least 100 followers). |
|
Followers Country %
|
Number | Metric | Profile Followers | Country distribution of the TikTok account’s followers. (The data for this metric is only available for TikTok accounts with at least 100 followers). |
|
Followers Gender %
|
Number | Metric | Profile Followers | Gender distribution of the TikTok account’s followers. |
|
Profile Bio Description
|
Number | Metric | Profile Details | The bio description of the TikTok account. |
|
Profile Bio Link Clicks
|
Number | Metric | Profile Performance | Daily bio link clicks. The daily number of clicks collected on your link-in-bio during the selected time range. |
|
Unique ID of the TikTok Profile
|
String | Dimension | Profile Id | Application specific unique ID of the TikTok account. |
|
City
|
String | Dimension | Profile Followers | City |
|
Profile Comments
|
Number | Metric | Profile Performance | The daily number of comments received across the TikTok account’s videos. |
|
Country
|
String | Dimension | Profile Followers | Country |
|
Country Code
|
String | Dimension | Profile Followers | Country Code |
|
Country Icon
|
String | Dimension | Profile Followers | Country icon |
|
Country Icon Url
|
String | Dimension | Profile Followers | Country icon url |
|
Profile Lost Followers
|
Number | Metric | Profile Performance | Daily lost followers. The daily number of followers you have lost. |
|
Profile New Followers
|
Number | Metric | Profile Performance | Daily new followers. The daily number of new followers you have gained. |
|
Profile Net Followers Growth
|
Number | Metric | Profile Performance | Daily net growth. The daily change in the number of followers. |
|
Date
|
Date | Dimension | Time | The specific date in the format YYYY-MM-DD. |
|
Day of Week
|
Date | Dimension | Time | The name of the day of the week, e.g., MONDAY. |
|
Profile Name
|
String | Dimension | Profile Details | The display name of the TikTok account. |
|
Profile Email Clicks
|
String | Dimension | Profile Performance | Daily email clicks. The daily number of clicks collected on the Email button on your profile during the selected time range. |
|
Profile Engaged Audience
|
Number | Metric | Profile Performance | Daily engaged audience. The daily number of people who engaged (liked, commented or shared) with at least one of your published content. |
|
Total Followers
|
Number | Metric | Profile Performance | The number of followers for the TikTok account. |
|
Profile Follows
|
Number | Metric | Profile Performance | The lifetime number of accounts that the TikTok account is following. |
|
Video Full Watched Rate
|
String | Dimension | Video Performance | Percentage of viewers who viewed the whole video. |
|
Gender
|
Number | Metric | Profile Followers | Gender |
|
Gender Icon
|
Number | Metric | Profile Followers | Gender icon |
|
Gender Icon Url
|
String | Dimension | Profile Followers | Gender icon url |
|
Hour
|
Date | Dimension | Time | The hour of the day as a number between 0 and 23. |
|
Impression Source
|
Number | Metric | Video Performance | Impression Source |
|
Is Business Profile
|
Number | Metric | Profile Details | Whether the TikTok account is a TikTok Business Profile. |
|
Is Verified
|
Number | Metric | Profile Details | Whether TikTok has provided a verified badge to the TikTok account after confirming that it belongs to the user it represents. |
|
Profile Lead Submissions
|
Number | Metric | Profile Performance | Daily lead submissions. The daily number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers in the selected date range. |
|
Profile Likes
|
Number | Metric | Profile Performance | The daily number of likes received across the TikTok account’s videos. |
|
Month
|
Date | Dimension | Time | The month in the format MM or its name, e.g., JANUARY. |
|
Profile Phone Number Clicks
|
Number | Metric | Profile Performance | Daily phone number clicks. The daily number of clicks collected on your phone number link in the selected date range. |
|
Profile Link
|
Number | Metric | Profile Details | The link to the profile page of the TikTok account. |
|
Profile Image
|
Number | Metric | Profile Details | Profile image of the TikTok account. |
|
Profile Image URL
|
String | Dimension | Profile Details | The URL to the profile image of the TikTok account. |
|
Profile Unique Video Views
|
String | Dimension | Profile Performance | Daily reached audience. The daily number of people who watched your published content at least once. |
|
Profile Video Views
|
String | Dimension | Profile Performance | Daily video views. The daily number of times your videos have been viewed. |
|
Profile Views
|
Number | Metric | Profile Performance | The daily number of times the TikTok account’s profile has been viewed. |
|
Quarter
|
Date | Dimension | Time | Quarter in the format Q, e.g., Q1. |
|
Profile Shares
|
Number | Metric | Profile Performance | The daily number of times the TikTok account’s videos have been shared. |
|
Profile Total Likes
|
Number | Metric | Profile Performance | The lifetime number of likes received across the TikTok account’s videos. |
|
Profile Username
|
String | Dimension | Profile Details | The username of the TikTok account. |
|
Video Address Clicks
|
String | Dimension | Video Performance | The total number of times people have clicked the Address button on your profile after watching this specific video. |
|
Video App Download Clicks
|
String | Dimension | Video Performance | The total number of clicks on your app download link from users who visited your profile page through your video. |
|
Video Audience Cities
|
String | Dimension | Video Performance | The distribution of your viewers by the top cities. This data is based on factors including the information viewers provide. |
|
Video Audience Countries
|
String | Dimension | Video Performance | Country distribution of video viewers for the top 10 countries. |
|
Video Audience Genders %
|
String | Dimension | Video Performance | The distribution of your viewers by gender. This data is based on factors including the information viewers provide. |
|
Video Audience Types
|
String | Dimension | Video Performance | Viewer types. The breakdown of your audience into new viewers versus returning viewers, and followers versus non-followers. |
|
Video Audience Types %
|
String | Dimension | Video Performance | The breakdown of your audience into new viewers versus returning viewers, and followers versus non-followers. |
|
Video Average Time Watched
|
String | Dimension | Video Performance | Average watch-time for the video across all views. |
|
Video Caption
|
String | Dimension | Video Details | The caption/description for the video. |
|
Video Comments
|
String | Dimension | Video Performance | The total number of comments the video has received. |
|
Video Create Time
|
String | Dimension | Video Details | Unix/epoch date-time when the video was posted. |
|
Video Duration
|
String | Dimension | Video Details | Duration of the video, in seconds. |
|
Video Email Clicks
|
String | Dimension | Video Performance | The total number of times people have clicked the Email button on your profile after watching this specific video. |
|
Video Embed URL
|
String | Dimension | Video Details | An embeddable URL for the video. |
|
Video Engagement Likes %
|
String | Dimension | Video Performance | The distribution of your viewers who liked your video at specific points in the video’s timeline. |
|
Video Engagements
|
String | Dimension | Video Performance | The total number of likes, shares, comments the video has received. |
|
Video Favorites
|
String | Dimension | Video Performance | The total number of times the video has been added to favorites. |
|
Video ID
|
String | Dimension | Video Details | Unique identifier for the video. |
|
Video Impression Sources Percentage
|
String | Dimension | Video Performance | Source of video view. |
|
Video Lead Submissions
|
String | Dimension | Video Performance | The total number of leads (e.g. price quotes, newsletter subscriptions, etc.) collected from your consumers who visited your profile page through your video. |
|
Video Likes
|
String | Dimension | Video Performance | The total number of likes the video has received. |
|
Video New Followers
|
String | Dimension | Video Performance | The number of viewers who started following you. |
|
Video Phone Number Clicks
|
String | Dimension | Video Performance | The total number of clicks on your phone number link from users who visited your profile page through your video. |
|
Video Profile Views
|
String | Dimension | Video Performance | The total number of profile views from users who visited through your video. |
|
Video Reach
|
String | Dimension | Video Performance | Total number of unique viewers who viewed the video. |
|
Video Share URL
|
String | Dimension | Video Details | A shareable URL for the video. |
|
Video Shares
|
String | Dimension | Video Performance | The total number of times the video has been shared. |
|
Video Seconds Timeline
|
String | Dimension | Video Performance | A specific second in the video’s timeline. |
|
Video Thumbnail
|
String | Dimension | Video Details | Video thumbnail. |
|
Video Thumbnail URL
|
String | Dimension | Video Details | Preview thumbnail for the video. |
|
Video Total Time Watched
|
String | Dimension | Video Performance | Total watch-time for the video across all views. |
|
Video View Retention %
|
String | Dimension | Video Performance | This metric indicates how many of your viewers are still watching after a certain amount of time. |
|
Video Views
|
String | Dimension | Video Performance | The total number of views the video has received. |
|
Video Website Clicks
|
String | Dimension | Video Performance | The total number of clicks on your website link from users who visited your profile page through your video. |
|
Profile Post Count
|
String | Dimension | Profile Performance | The lifetime number of public videos posted by the TikTok account. |
|
Week
|
Date | Dimension | Time | The week starting on Monday, represented by the date of the Monday. |
|
Year
|
Date | Dimension | Time | The year in the format YYYY. |
|
Year-Month
|
Date | Dimension | Time | The year and month in the format YYYY-MM. |
|
Year-Quarter
|
Date | Dimension | Time | The year and quarter in the format YYYY-Q, e.g., 2024-Q1. |
|
Year-Week
|
Date | Dimension | Time | The year and week starting on Monday, represented by the date of the Monday. |