Best Free Paid Media Report Templates for Looker Studio (2026)

Free, white-label paid media report templates for Google Looker Studio. Track ad spend, ROAS, CPA, and creative performance across Google Ads, Meta Ads, LinkedIn, TikTok, and more.

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Last updated: April 2026

What is a paid media dashboard on Looker Studio?

A paid media dashboard on Looker Studio consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other ad platforms into a single report. Track spend, ROAS, CPA, and creative performance across all your paid channels.

All your ad platforms in one view: With Porter Metrics connectors, connect Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more to Looker Studio in minutes.

Why use a paid media dashboard on Looker Studio?

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Cross-channel ad tracking

Compare Google Ads, Meta Ads, LinkedIn, and TikTok performance side by side. Our multi-channel PPC template unifies all your ad data.

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Budget pacing

Track daily and monthly ad spend against budgets. Our budget tracking template shows pacing and forecasts.

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Creative performance

Analyze which ad creatives drive the best results. Our creative performance template breaks down metrics by ad.

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ROAS optimization

Monitor return on ad spend across channels. Use our ROAS template to identify your most profitable campaigns.

How to build a paid media dashboard on Looker Studio

1

Connect your ad platforms

Go to portermetrics.com and connect your ad accounts. Tutorials: connect Meta Ads, connect GA4, connect LinkedIn Ads.

2

Choose a paid media template

Browse our paid media gallery and pick a template. Learn how to copy a Looker Studio template.

3

Customize your ad metrics

Add spend, impressions, clicks, CTR, CPC, conversions, ROAS, and CPA. Use calculated fields for custom KPIs.

4

Design your dashboard

Brand it with your logo and colors. Follow our design tutorial.

5

Share and automate

Schedule automated reports to clients via email or PDF.

Connect Meta Ads and Google Ads to Looker Studio

Connect Meta Ads and Google Ads to Looker Studio

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Design Marketing Reports

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Key metrics and KPIs for a paid media dashboard

Ad Spend & Budget

  • Total spend — investment across all channels
  • Budget pacing — spend vs. budget target
  • CPM — cost per thousand impressions
  • CPC — cost per click

Performance

  • Impressions — total ad views
  • Clicks — total ad clicks
  • CTR — click-through rate
  • Frequency — avg. times shown per user

Conversion

  • Conversions — completed goals
  • CPA — cost per acquisition
  • ROAS — return on ad spend
  • Conversion rate — clicks to conversions

Creative

  • Top creatives — best performing ads
  • Video views — video ad completion
  • Engagement — likes, shares, comments
  • Quality score — ad relevance rating

Unify your paid media reporting today

Connect all your ad platforms in minutes. Track spend, ROAS, and creative performance across channels. Get started for free →

Frequently Asked Questions

What is a paid media dashboard?
A paid media dashboard consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other platforms into a single Looker Studio report.
What ad platforms can I connect?
Porter Metrics supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Twitter/X Ads, and 80+ more data sources.
Can I track ROAS across channels?
Yes. Our cross-channel templates let you compare ROAS, CPA, and conversion metrics across all your ad platforms in one view.
Are these templates free?
Yes, all templates are free to download and use with Porter Metrics free plan.
Can I use these for agency clients?
Yes. All templates are white-label. Add your branding and automate report delivery via email or PDF.

Start building your dashboard today

Connect your data sources in minutes. Choose from 70 free templates on Looker Studio.

Get started for free →

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