Best Free Paid Media Report Templates for Looker Studio (2026)

Free, white-label paid media report templates for Google Looker Studio. Track ad spend, ROAS, CPA, and creative performance across Google Ads, Meta Ads, LinkedIn, TikTok, and more.

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Last updated: April 2026

What is a paid media dashboard on Looker Studio?

A paid media dashboard on Looker Studio consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other ad platforms into a single report. Track spend, ROAS, CPA, and creative performance across all your paid channels.

These free paid media dashboard templates for Looker Studio connect to your data sources and update automatically. These templates cover popular search terms like marketing dashboard software, best marketing dashboards, b2b marketing dashboard. Customize any template with your branding, metrics, and filters to create professional paid media reports in minutes.

All your ad platforms in one view: With Porter Metrics connectors, connect Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and more to Looker Studio in minutes.

Why use a paid media dashboard on Looker Studio?

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Cross-channel ad tracking

Compare Google Ads, Meta Ads, LinkedIn, and TikTok performance side by side. Our multi-channel PPC template unifies all your ad data.

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Budget pacing

Track daily and monthly ad spend against budgets. Our budget tracking template shows pacing and forecasts.

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Creative performance

Analyze which ad creatives drive the best results. Our creative performance template breaks down metrics by ad.

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ROAS optimization

Monitor return on ad spend across channels. Use our ROAS template to identify your most profitable campaigns.

How to build a paid media dashboard on Looker Studio

1

Connect your ad platforms

Go to portermetrics.com and connect your ad accounts. Tutorials: connect Meta Ads, connect GA4, connect LinkedIn Ads.

2

Choose a paid media template

Browse our paid media gallery and pick a template. Learn how to copy a Looker Studio template.

3

Customize your ad metrics

Add spend, impressions, clicks, CTR, CPC, conversions, ROAS, and CPA. Use calculated fields for custom KPIs.

4

Design your dashboard

Brand it with your logo and colors. Follow our design tutorial.

5

Share and automate

Schedule automated reports to clients via email or PDF.

Connect Meta Ads and Google Ads to Looker Studio

Connect Meta Ads and Google Ads to Looker Studio

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Design Marketing Reports

How To Design the Best Marketing Reports on Looker Studio

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Key metrics and KPIs for a paid media dashboard

Ad Spend & Budget

  • Total spend — investment across all channels
  • Budget pacing — spend vs. budget target
  • CPM — cost per thousand impressions
  • CPC — cost per click

Performance

  • Impressions — total ad views
  • Clicks — total ad clicks
  • CTR — click-through rate
  • Frequency — avg. times shown per user

Conversion

  • Conversions — completed goals
  • CPA — cost per acquisition
  • ROAS — return on ad spend
  • Conversion rate — clicks to conversions

Creative

  • Top creatives — best performing ads
  • Video views — video ad completion
  • Engagement — likes, shares, comments
  • Quality score — ad relevance rating

Unify your paid media reporting today

Connect all your ad platforms in minutes. Track spend, ROAS, and creative performance across channels. Get started for free →

Frequently Asked Questions

What is a paid media dashboard?
A paid media dashboard consolidates ad performance data from Google Ads, Meta Ads, LinkedIn Ads, TikTok, and other platforms into a single Looker Studio report.
What ad platforms can I connect?
Porter Metrics supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Twitter/X Ads, and 80+ more data sources.
Can I track ROAS across channels?
Yes. Our cross-channel templates let you compare ROAS, CPA, and conversion metrics across all your ad platforms in one view.
Are these templates free?
Yes, all templates are free to download and use with Porter Metrics free plan.
Can I use these for agency clients?
Yes. All templates are white-label. Add your branding and automate report delivery via email or PDF.
What are the most important paid media metrics to track?
The key paid media metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Looker Studio dashboard to track these across channels and compare performance over time.
Where can I find a best crm dashboards?
Porter Metrics offers free paid media templates for Looker Studio that you can customize. Browse our gallery above to find templates that match your reporting needs, connect your data sources, and start tracking your paid media performance in minutes.
How do I automate my paid media reporting?
Connect your data sources to a Looker Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Start building your dashboard today

Connect your data sources in minutes. Choose from 70 free templates on Looker Studio.

Get started for free →

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