Best free Advertising report templates for Looker Studio (2026)

The core paid media KPIs most templates here focus on:

• Spend — total ad spend, per channel, per campaign, and vs. budget
• CPA (Cost per Acquisition) — spend divided by conversions, per campaign
• ROAS (Return on Ad Spend) — revenue from ads divided by ad spend
• CTR (Click-through Rate) — clicks divided by impressions, by ad and audience
• Frequency — how often the same user sees your ad (watch for creative fatigue)
• Conversion rate — clicks that turn into sales, signups, or leads

For agencies and e-commerce, add blended ROAS (combining all paid channels + revenue) and pacing vs. budget — two of the most requested custom metrics.

Yes — and that’s exactly what the PPC, Paid Media, and Cross-channel templates do.

With Porter connectors, spend and conversions from each platform blend automatically — no manual joins or BigQuery setup. You get blended ROAS, total cost per lead, and channel-mix charts out of the box.

Use the PPC budget tracking and pacing or Facebook Ads pacing templates. They include:

• Daily spend vs. monthly budget (with target line)
• Days remaining in the month
• Projected monthly spend (based on current run rate)
• Over-pacing / under-pacing indicators by campaign

You set the budget as a calculated field parameter and the template does the rest.

Each ad platform reports its own attribution (click, view, or mixed) by default. Looker Studio shows whatever the platform sends.

For multi-touch attribution across channels, the Facebook Ads Attribution template compares first-touch, last-touch, and view-through conversions. For cross-channel attribution using GA4 data-driven models, combine paid channels with the GA4 template and use GA4’s attribution report as the source of truth for blended ROAS.

Yes, 100% free. Every template on this page is free to copy, use, and customize — no credit card required.

The data connectors are also free to start:

• 14-day unlimited free trial when you connect your first ad account through Porter
• Free Forever plan after trial — 3 connected accounts, 30 days of data, all templates and destinations included
• No card charged automatically when the trial ends

See Porter Metrics pricing for full plan details.

Yes. After copying, replace logos, change colors/fonts, and remove Porter branding. Share the dashboard with clients using a custom domain via Looker Studio sharing options or schedule branded PDF reports to land in their inbox weekly or monthly. Agencies typically use the same template across many clients by duplicating and swapping the connected ad account.

No. Looker Studio is drag-and-drop, and these templates come pre-built. If you want custom metrics (e.g., “cost per qualified lead excluding brand campaigns”), you can use calculated fields — or describe what you need in plain English and let Porter’s AI field builder generate the formula for you.

Most connector tools stop at moving data. Porter Metrics gives you both connectors and ready-to-use templates plus:

• Automatic cross-channel blending — Meta Ads + Google Ads + GA4 data joins without manual SQL
• Built-in data warehousing — heavy sources (Amazon Ads, HubSpot, Shopify) stored in BigQuery behind the scenes for fast dashboards
• Anomaly alerts and AI summaries — paid media spend anomalies pushed to Slack or Gmail
• Custom fields with AI — natural-language formula builder for metrics like blended ROAS or funnel stage cost
• Free Forever plan — 3 ad accounts, all destinations, data blending included

Full comparison: Porter Metrics overview — features, pricing, and how it compares.

A complete advertising dashboard organizes metrics by funnel stage so you can see where budget goes and where performance drops off:

• Awareness: impressions, reach, frequency, CPM
• Engagement: clicks, CTR, CPC, landing page views
• Conversion: conversions, CPA, ROAS, revenue, AOV
• Pacing: daily spend vs. target, projected monthly, budget remaining

On top of those, a solid dashboard also shows channel mix (share of spend and ROAS across Meta, Google, LinkedIn, TikTok), campaign and creative breakdowns, and period-over-period comparisons. Every template in this gallery includes these layers pre-built.

Advertising dashboards generally fall into four types, each with a different audience and purpose:

• Executive / KPI dashboards — high-level headline metrics (total spend, blended ROAS, conversions vs target) for CMOs and stakeholders. See the PPC KPIs template.
• Operational / campaign dashboards — day-to-day performance by campaign, ad set, and creative. Used by paid media specialists and media buyers. See the PPC Campaign performance template.
• Funnel / attribution dashboards — impressions → clicks → conversions across channels, plus first-touch vs last-touch views. See the PPC Funnel template.
• Client / agency reports — white-label monthly deliverables with branded visuals, spend vs. target, and commentary space. See the Agency template.

Most marketing teams run 2-3 of these in parallel: one for leadership, one for ops, one for clients.

ChatGPT can help draft ideas for what to measure, but it can’t connect to your ad accounts or build the visual dashboard itself. For a live, auto-updating report you still need a BI tool (Looker Studio, Power BI, Tableau) and a way to pull data in.

With Porter Metrics you get the shortcut: the templates are already built around the right KPIs, and the AI field builder lets you describe what you need in plain English — for example, “cost per qualified lead excluding brand campaigns” — and Porter generates the formula. So the AI piece is inside the workflow, right where it’s useful, without replacing the dashboard itself.