Grüns ● LIVE
How many ads are they running?
The size and shape of Grüns's live presence in the Meta Ad Library.
What kind of ads do they run?
Video, image, silent or voiced — and how they label it.
Audio (videos): silent unknown 37 · speech 12
What is each ad trying to get people to do?
The campaign goal behind each ad — inferred, Meta hides the real one.
Which campaigns are they pushing — and when?
Themes, launch timing and product lines, straight from their own UTM tags.
Campaign themes (from UTM)
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Launch calendar (UTM month)
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Product lines pushed (raw codes)
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Recovered from the advertiser’s own UTM tags (0/81 creatives tagged). Product codes are brand-specific.
Which ads are proven bets vs fresh experiments?
Sorted by how long each has run and how hard they're iterating it.
Split at the median (≥38 days = long, >1 variants = many). Longevity + variants are investment proxies — Meta hides performance, so these are hypotheses to investigate.
How do their top ads work?
First the patterns that repeat across every ad, then the most-scaled creatives broken down layer by layer — audio (script + delivery), visual (frame-by-frame) and strategy (angle, persona, cast, copy levers).
Jenna Bush Hager — 'the nutrition label I like to read'
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You guys know I love to read. Right now, I'm reading Abby Offsides by Anna McKelley. So delicious. But you know what else is delicious and what else I like to read? The nutrition label on the back of this groom's pack. I'm obsessed with these little bears. They have six grams of prebiotic fiber in this tiny package, making me feel good when I'm on the road, clean, just the way I like to feel. These little green gummy bears are delicious. And guess what? There are 60 plus ingredients in here, vitamins, minerals, whole foods. Look at this little thing. Sometimes I have to remind myself it's not a slap, and they're delicious. Can I try one? Sorry. These are from me.
Robby Berger — golf-course fiber skit
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Say eating greens is important, and I agree. What's life without eating greens? I'll tell you. It's brutal. He hasn't seen a green in weeks. The man's gut just isn't functioning right. And apparently, when you're not getting enough fiber, your body just off. You know what I mean. And that's why, Biniyaman, I started taking risks. One pack has six grams of prebiotic fiber. That's more fiber than nine cups of raw spinach, which honestly sounds impossible. I don't think I've seen you eat a vegetable since 2017. And the fiber supports your digestive health every day. This could be really big for your game. No way. I've done it. 60 feet. 60 feet? Exactly 60 feet. Damn. We're in this club. To what? What are you doing? 61 feet. There it is. You made it worse. For golf? Absolutely. Over 4.8 stars, over a 100,000 reviews. 61% off plus free gifts. Honestly worth it. Even Jetta proofs, which is hard to do.
Animated hair-salon skit — 'try covering the bases'
×6 variants
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Okay. I'm gonna be honest with you because I love you. This hair is thinning, like thinning thinning. I know. I've been noticing it, but I thought maybe You were not imagining it. Are you taking anything? Any supplements? Anything? No. Nothing? I'm serious. Before you spend hundreds on shampoos, try covering the bases. Zinc, biotin, vitamin d. Are you getting any of that? Probably not. Try these. They're not a hair thing. They're just nutrition. They got the nutrients I just mentioned supporting hair health. Eat them like candy. Oh my god. These are so good. Right? And right now, you can get them up to 61% off plus free gifts. Wait. Seriously? My whole family takes them. My husband, my kids, everybody. Okay. Fine. But you're still doing my color today.
GLP-1 'day of eating' GRWM
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The constipation was literally ruining my life, but also when you're eating, like, 1,200 calories a day, you're missing so many nutrients. These have six grams of prebiotic fiber. That's, like, two cups of broccoli plus 20 plus vitamins and minerals. I'm getting a quarter of my fiber goal and filling my nutrient gaps before I'm even fully awake. Then I'll add a protein smoothie with berries because fiber and protein together keep me satisfied and prevent afternoon snack attacks. Lunch is a veggie packed salad. More fiber equals more happy gut bacteria. All this fiber keeps things moving smoothly. No more 5PM food baby for me. Dinner is lighter because I'm not that hungry anyway, but I know I'm getting in my nutrients with these gummies. I went from pooping once a week to every single day. Just because I'm cutting calories doesn't mean I'm missing out on nutrition. Grooms is literally my GLP one bestie. Bye.
'This is a huge bag of gummies' unboxing
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This is a huge bag of gummies. I'm actually in shock. I got the sugar free ones. There are 60 ingredients for vegetables, fruits, vitamins and minerals, super mushrooms, gut health prebiotics. It's vegan, gluten free, nut free, dairy free. There are no artificial colors or flavors. This is a hefty pack. Oh, this is really nice. Little packs so you can take them places. I'm really curious how you make greens taste good in a gummy form. They're just little bears. No. This is actually pretty good. I actually love these. This could satisfy my gummy craving. Okay. So these support gut health, energy, immunity, recovery, beauty, and cognition. So I feel so good about eating these. They recommend taking one pack per day. Really easy because that was delicious, and that's how you can get all your grains in. This is amazing. Thank you, guys. This is so good.
Car-selfie regularity testimonial
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Buzz buzz, do you remember when I couldn't poop at all? Do you remember that? Do you remember that right before I found these? If you haven't heard me talk about these before, these are Grooms. They are multiple things in one little adorable green package. They are six grams of prebiotic fiber, greens, a multivitamin, and they look like an adorable little bear, and they taste good. I take these every single day. I wake up, drink some water, then I have these. It's kind of like starting your day with a bag of gummy bears. I'm obsessed. If you're on a weight loss journey and you're having gut issues because it can really mess up everything down there, I really, really highly recommend these. I'm like an evangelist for these because they have helped my gut so much. I'm obsessed.
'Primetime Sale' direct promo
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Did you know? Is running a primetime sale right now, up to 61% off plus free gifts. If you don't know Croons, they're greens gummies packed with 21 vitamins and minerals, six grams of prebiotic fiber, fruits, and veggies. Tastes like actual candy. Smarter than a vitamin. Easier than a powder. Go get yours now.
What angles and placements do they use?
Hook angles detected across the library and the platforms each creative is eligible on.
Hook angles
Platform eligibility
Which ads are they betting on most?
The creatives with the most active variants = where Grüns is spending most. Click any card for its hook and full transcript.
Where do their ads send people?
Only 30 distinct destinations across 100 ads — the funnel is narrow and quote-driven.
What should you do about it?
What a competitor of Grüns should take away.
For a competitor, the takeaway isn't any single ad — it's the machine: one product story, many audience-specific hooks (gut, hair, GLP-1, fiber), each pointed at a matching landing page. Mapping your own benefits to distinct hooks-and-landers is the structure to copy.
Named faces with dedicated landers do the trust-building. If you can't sign comparable talent, lean into formats that don't depend on fame — the animated skit and raw UGC testimonials here perform the same job at lower cost and are easier to match.
'Up to 61% off + free gifts / Primetime Sale' runs on evergreen creatives for weeks. Treat this as their standing acquisition offer/first-order economics, not a calendar event — don't assume you're catching them mid-promo.
They target GLP-1 users' constipation directly and unapologetically, with a dedicated gift-with-purchase lander. It's a fast-growing, under-served sub-audience worth testing if your product has any digestive or nutrient-gap story.
Raw phone UGC, long-form creator comedy, and studio animation all coexist. A competitor should read this as active format experimentation — and run their own format tests rather than betting everything on one production style.
What we can't see (transparency)
- no_performance_metrics: Meta Ad Library does not expose CTR, clicks, conversions, likes, comments, or shares for commercial ads. The pipeline ships proxy facts (variants_total, days_active, total_active_seconds, any_active) — sort/filter yourself.
- platform_field_is_eligibility_only: `platforms` array shows where each creative CAN run (Advantage+ placements), not delivery share. Cannot answer 'IG vs FB share' from this data.
- country_targeting_unavailable: targeting is not exposed by Ad Library. country_hint is inferred from utm_campaign tokens — best-effort only.
- killed_tests_filtered_out: scrape used active_only=true, so inactive creatives are absent. To analyze killed tests, re-scrape with active_only=false (separate run).
- total_active_seconds_partial: only a subset of ads have totalActiveTime populated (Ad Library inconsistency). Fall back to days_active (computed from date span) when null.
- partial_enrichment: 12/81 unique creatives have transcripts/OCR. Re-run with higher --top-n for fuller coverage.
- vision_format_not_run: vision API not invoked in this audit; ocr_text / scene_description / visual_tags are empty arrays.
- max_items_cap_reached: 100 ads returned, brand likely has more. Re-run with higher --max-items.
- capped_enrichment: customer-requested cap of 12 → 0% coverage. Remove --top-n flag for full enrichment of all unique creatives.