Free video marketing report template

Our new report template connects Facebook Insights and YouTube to show you the impact and performance of your video content pieces. You’ll be able to see things like view-through rate, video completion rate, Facebook video engagement, and YouTube content engagement. So you can make data-driven decisions about your video marketing strategy.

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Reporting tool included

Where the report template will work: Google Data Studio

Categories

You can find related templates to “Google Business Profile” on our SEO reports’ gallery.

Apps included

Apps included

Needed apps to connect your report template:

Video report template overview

You can use this free template to visualize all your video content metrics in one place. Make a copy of this report and start filling in your data. The template includes a complete page with:

  • A Facebook video insights module
  • A YouTube video insights module

This template was created and influenced by real-world examples. It would be perfect for tracking and comparing your video content across platforms. You can also see how your videos perform over time. 

To use this template, simply make a copy and set up your data sources to use this template. 

Metrics included and questions answered in the report template

There are different metrics that you can include in this report. However, this free template covers the main video content metrics essential for digital marketers and content creators.  Here are some examples of what you could track:

  • View-through rate (VTR)
  • Post video 10-sec autoplay view. 
  • Post video length. 
  • Top videos. 
  • Watch time. 
  • Facebook video engagement 
  • YouTube content engagement
  • Content performance. 
  • And more!

 

These metrics will give you an idea of how well your videos are performing and where you need to improve.

This report template will help you answer questions such as:

  • How well is my video content performing?
  • What is my view-through rate?
  • What is my video completion rate?
  • What is my Facebook video engagement?
  • What is my YouTube content engagement?
  • How can I improve my video marketing strategy?

 

Take a look and review all the metrics available for Facebook and YouTube.

Edit and Share this Monthly report template

How to connect Google Search Console to Data Studio.
How to connect Instagram to Data Studio.
How to connect Google Sheets to Data Studio.

How to use this report template?

Porter Metrics is a non-code reporting tool that allows you to automate your Data Studio reports in some minutes, which means you don’t have to be a developer or a Google Data Studio specialist. We have already created templates, tutorials, and connectors to make Porter easy to use.

Get your metrics in tools you already know

We recommend you visualize all your relevant KPIs directly on Google Data Studio Dashboards because it is one of the self-service platforms to automate data and it is also for free. If you are not familiar with Data Studio, you can learn how to use it through the following tutorial: Google Data Studio tutorial – 2022.

White-label, customizable report


Marketers and agencies want eventually to customize their reports, adding their colors and using their brand guidelines. If you work with a customizable or a white-label, you will be able to customize your report as much as you can.
We have prepared this tutorial to show you how to customize your reports.

Share your reports via links or PDF

All the reports need to be shared because someone else will help you to analyze your metrics and charts to create criteria and work on new strategies. Also, if you are an agency, you need to share your reports with your clients.

Through Google Data Studio you can share your reports via link or PDF. These are different ways to share your Facebook Ads report:

You can also learn more about his topic in the following tutorial: How to share your Google Data Studio reports.

Custom widgets and charts

You can use Data Studio to add different charts according to your need and how you want to visualize your data. These are some examples that you can use on your reports.

You can also customize these charts and change their color and sizes. Follow this video tutorial to learn how to create graphics and charts on your Data Studio reports.

Save time with predefined custom metrics and KPIs

All our templates, including the Facebook Ads report template, have predefined metrics based on real cases and the most used business KPIs.

Schedule report’s and send them via email

As we told you, Google Data Studio has the option to let you schedule email deliveries which means you can send a copy of your Data Studio report to your stakeholders regularly.

You can also review the following article to create a new email delivery schedule for Google Data Studio.

Filter and break down your data

Filters and controls on Google Data Studio make your reports interactive and clean your data.

For example, you can use the filters on your report to filter your “campaign objectives” or “camping names” and analyze the performance metrics just for some of them, excluding the campaigns that were meant for engagement rather than lead generation.

We have already created the following tutorial to show you how to create filters and controls on Google Data Studio.

Access all historical data and any period

You can review all your data and also combine it from old or blocked accounts with the new ones you create so you keep all the data consistent in a report. On Porter Metrics we retrieve all the historical data that the Facebook Ads API allows, which is generally 2 years.

Connect and combine with other apps for cross channel reporting

In the same report view, you can combine data from multiple sources like Twitter, Google, Shopify, and more, so you truly have everything in one place.

Connect multiple accounts

If you are an agency, you can integrate multiple accounts together to have a full overview of all your clients’ data. Also, if you are a marketing team in charge of data, you can overview multiple brands, regions, etc.

How Porter makes it even easier

Free reporting for everyone

You can use Porter Metrics to access our report templates gallery, inspired by real use cases. Review the galley to access to:

Get our team to set up your reports for free.

It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!

Reporting tutorial

We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.

Connectors metrics list

If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.

Free templates for social and advertising reporting

We have chosen some related templates that can be useful to your business.

You can also review all our social and advertising report templates.

Connect with other apps

We know how powerful this report template is, and we also know how connecting this report with others apps can help you to have a full overview of your social media platforms.

You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report visualizing your total ad spend and conversions across your paid channels.

Learn how to connect your report template with other apps in the following tutorial: Google data studio – Blending data.

Questions?

These are metrics associated with this overview:

This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.

Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working. 

Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.

When you have a custom report template, you can visualize real-time charts and know your performance when you have a custom report template.

Once you have set up your advertising report template, you will follow these steps to analyze your data:

  1. Define a goal: to analyze your SM strategy campaigns performance; you should compare your KPIs against a goal to have a context. To set up your goals, you may consider metrics such as ROAS, CAC, and CPL as they're a measure of the impact on your business. 
  1. Break down your data: to identify where your metrics are underperforming, break them down by dates, campaigns, regions, ads, devices, etc. With more than +100 breakdown options, SM will help you spot where ad spend is wasted.
  1. Map a funnel: funnels describe purchase journeys so you can spot where your audience gets stuck. We've got a funnel report template for that.

 

You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.

We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report

As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes. 

The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors. 

Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:

  • Login with Google
  • Connect with your APP
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.

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