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Marketing funnel report template for Google Looker Studio

Visualize your marketing results as a funnel, get insights, and understand how to improve your conversion at every step of the customer journey.

Template use case

Data sources included in this template

Actionable dashoards that drives
bussiness outcomes

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Questions you can answer with this dashboard

Google Analytics, Meta Ads, and Google Ads

  • What are your top-of-the-funnel (TOFU) marketing results? awareness, impressions, reach, sessions, and more.
  • What are your middle-of-the-funnel (MOFU) marketing results? engaged users, CPC, CTR, Clicks, Reactions, leads, and more.
  • Are you converting your leads? Answer this question with bottom-of-the-funnel (BOFU) results. Measure it with metrics like conversion, cost per conversion, purchases, and more.
  • Analyze your marketing strategy breaking down your results by campaign analysis, ad images, keyword analysis and more.
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Metrics included in the Looker Studio dashboard

Paid: Meta Ads

  • Amount Spent
  • Impressions
  • Reach
  • Frequency
  • Leads
  • Landing page views
  • Pages / session
  • Campaign
  • Reach
  • Clicks
  • CPC
  • CTR
  • Number of conversions
  • Conversions
  • Conversion Rate
  • Cost per conversion
  • Click conversion rate
  • Value / conversion
  • Post reactions

Paid: Google Ads

  • Amount Spent
  • Impressions
  • Top of page rate
  • Pages / session
  • Campaign
  • Reach
  • Clicks
  • CPC
  • CTR
  • Number of conversions
  • Conversion Rate
  • Cost per conversion
  • Click conversion rate
  • Value / conversion
  • Search Keyword

Web: Google Analytics

  • Users
  • New users
  • Sessions
  • Avg. user duration
  • Engaged users
  • Checkout to purchase rate
  • Entered checkout
  • Revenue
  • Unique purchases
  • Avg. price
  • Quantity of items sold
  • Products sold
  • Channels

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

Join over 1000 marketers already using our templates to fast-track their marketing results.

David B
David B
Management Consultant
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Great connector tool, FABULOUS Customer Support. Very simple to use, easy setup and awesome report templates. When I had an issue connecting, the support team was immediately available via Chat and then Google Meet to resolve my problem. The very friendly Support team understood my urgency and resolved my issues right away. Thank you, Alejandra, you are awesome.
Diego O
Diego O
Agency Owner
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The team are awesomely good and they give all the support that you need. They are great with GDS and their Connectors work perfectly.
Adrian Ali
Adrian Ali
Marketing Consultant
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I wanted a quick way to see how my deals were behaving. The funnel view gave me insight into the fact that I was being afraid of closing the deals. As soon as I realized it, I started to sell a lot more. Thanks, guys!
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Got questions?

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.
  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.