Google Analytics multi-touch attribution report template on Data Studio

Finally know where your customers come from and the exact touch-points they go through before converting, all with Google Analytics data.

Multi-touch attribution report review

Attribution is considered one of the biggest challenges for online marketers in ‘21.

That’s why we are very excited to launch our Odyssey Attribution Connector, which finally makes multi-touch attribution available for free in your Google Data Studio dashboards!

With this Odyssey connection, you will be able to see for the first time which top-funnel channels are contributing to conversions, instead of being dependent on last-click conversions or metrics like ‘assisted conversions.

Using this connector will help you realize that Email was way more important in realizing conversions than I thought it would be. Now I have the validation to justify more investment in this channel which guaranteed will lead to more growth!

One other awesome feature is the ‘transaction explorer’. Simply type in any specific transaction_id one at a time and you’ll get to see each exact journey visualized.

Setup

The wonderful thing is that the attribution completely runs on your Google Analytics data, so there are no difficult setups involved. Just connect Odyssey with your Google Analytics and Google Data Studio.

Watch this short video below and Odyssey will walk you through the setup process.

The steps to copy a Data Studio report template are simple:

  • Make sure you’re signed in to your Google account and have a Google Data Studio account. 
  • Go to the report template and click on Use template.
  • Then connect the data source; we recommend you Porter Metrics connectors. 
  • Generate the copy, and you’re done. 

You can follow this guide on copying report templates on Google Data Studio.

Here are also a guide to connect different apps to Google Data Studio

You can find our documentation at our help center.

You can also request our team to help you set up your first report for free by scheduling a call

Yes, Google Data Studio—like most Google Marketing products—is free. 

The connections to report data from Google products like Google Analytics, Google Ads, Google Search Console, Google Sheets, and Youtube are free, too. 

If you want to connect third-party apps like Facebook, Shopify, or your CRM to report their data on Data Studio, you may use a different provider, like Porter.

Those services generally have a cost. At Porter, we offer a 14-day free trial for all our connectors.

Yes, the report template is free. 

However, pulling the data automatically requires a Google Data Studio connector. 

If the data comes from a Google product, like Google Analytics or Youtube, the connector is free. 

But if you pull data from a third party like Shopify or Facebook, you may rely on a provider like Porter Metrics. 

Once you create a copy of your template and successfully create your first report, you’ll start a 14-day free trial with us. 

If you don’t want to upgrade a plan with Porter, you may keep with the template but the connectors will stop working. 

You may keep using our connectors by upgrading so the data displays or use another connector with the same report template. 

 

Yes, it’s a priority. 

Feel free to schedule a call to help you set up your reports for free. 

Reach out to us via the website chat or the email support@portermetrics.com

Also follow our documentation, Youtube channel, and access our Facebook group. 

Porter is the Zapier for data reporting. 

We connect your favorite apps—think of Shopify, Facebook, or your CRM—to your reporting tool or spreadsheet. 

We’re better for people whose day involves some data analysis but don’t code. 

Apps

Needed apps to connect to your report template.

Reporting tool

Where the template will work.

Categories

Automate your reporting with templates

Convert to PDF

With Google Data Studio, you can download all your reports in a PDF version.

Email scheduling

Send your reports automatically to whom you want. Schedule weekly, daily, or monthly reports to the emails you choose.

All your data in one place

In the same report view, you can combine data from multiple sources like Facebook, Google, Shopify, and more, so you truly have everything in one place.

White-label

Change the look-and-feel of your reports by adding custom logos, colors, and fonts. With Data Studio, you can embed your reports anywhere and manage users permissions as needed.

Report template overview

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