Facebook Ads performance report on Google Data Studio

About this report template

Track your Facebook Ads click performance by analyzing:

  • Link clicks: the number of clicks on the links of your ads, denoting intent.
  • Posts engagements: the number of interactions people have with your ads (e.g., likes, shares, comments, etc.). 
  • CTR (Link): the effectiveness of your ads: the percentage of times an ad is seen and clicked. 
  • CPC (Link): on average, the cost you pay to get each click. 
  • Frequency: on average, how many times do a user see your ads. It’s calculated by dividing impressions by reach. 
  • CPM: on average, how much it costs to get 1000 impressions, which expresses the cost of your advertising to reach a specific audience.

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We created some step-by-step guides to help you set up yours, depending on the data source of the template:

You can find our documentation on our help center.

All Google Data Studio templates setup work essentially the same way*


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