Metrics included in the Looker Studio dashboard

Paid: Meta Ads

  • Amount spent
  • Impression
  • Clicks
  • CTR
  • CPM
  • CPC
  • Link clicks
  • Landing page views
  • Clicks
  • Post Engagements
  • Reach
  • Impressions
  • Ad Spent
  • CTR
  • CPC
  • CPM
  • ER
  • Post reactions
  • Post likes
  • Post comments
  • Post shares
  • Post engagements
  • Post Clicks
  • Video Views
  • Leads generation performance over time
  • Conversions by platform
  • Conversions by audience