Questions you can answer with this dashboard

Paid media: Meta Ads, TikTok Ads, and Google Ads

  • How much money have I spent on ads? Breakdown by period
  • What is the CPM, cost per click (CPC) and cost per conversion (CPA) for each ad in my campaign?
  • What is the return on investment (ROI) for my ads?
  • Which ads are performing the best in terms of metrics such as click-through rate (CTR), conversion rate, or revenue generated?
  • How many conversions am I getting from my ad campaigns?
  • Which ad creatives, such as images, videos, or carousels, are delivering the best results in terms of engagement and conversion?
  • What is the engagement rate for my ads? How does it vary by ad format, audience segment, or messaging?
  • What are the highlights and actions that can be taken based on the results?