Metrics included in the Looker Studio dashboard

Meta ads

  • Impressions
  • Reach
  • CPM
  • Frequency
  • Clicks
  • CTR
  • Landing pageviews
  • Add to cart
  • Add to wish lists
  • Initiate checkout
  • Add payment info
  • Purchase
  • ROAS
  • Cost per Acquisition
  • Purchase values data