Metrics included in the Looker Studio dashboard

Facebook Ads

  • Impressions
  • Clicks
  • Amount Spent
  • Leads
  • Purchases
  • ROAS
  • CTR (Click-through rate)

Google Ads

  • Impressions 
  • Clicks
  • Cost
  • Conversions
  • Conv/value
  • CTR (Click-through rate)