Metrics included in the Looker Studio dashboard

Social media

  • Followers
  • Impressions
  • Reach
  • Engagement
  • Engagement Rate
  • Likes
  • Shares
  • Comments
  • Audience demographics: data on the age, gender, location, and other characteristics.
  • Post-performance: post-type, caption, impressions, reach, engagement.
  • Stories performance
  • Video performance
 

Paid

  • Amount Spent
  • Impressions
  • Reach
  • Clicks
  • CPM
  • CTR
  • Number of conversions
  • Conversion Rate
  • Ad Image
  • Ad Text
  • Cost per conversion
  • Audience insights: data on the age, gender, location, and other characteristics.
  • Breakdown by date and month
  • Breakdown by campaign

Google Business Profile

  • Reviews metrics and dimensions
  • Reviewer name
  • Reviewer photo
  • Review comment
  • Review reply comment
  • Review time to respond
  • Review star rating
  • Review creation date
  • Average reviews stars rating (all time)
  • Average review stars (in a time range)
  • Total reviews (all time)
  • Reviews (in a time range)
  • Review modification date

Web: Google Analytics

  • Users
  • Unique users
  • Recurrent visitors
  • User demographics
  • Number of sessions
  • Average session duration
  • User retention
  • Traffic sources
  • Pageviews
  • Unique pageviews
  • Referral traffic