Questions you can answer with this dashboard
Paid media: Facebook, Linkedin Ads and Google Ads
What’s my
ad spend
? Break-down by period.
What was the return on investment (
ROI
) for each ad campaign?
What are the
best-performing ads
?
How many
conversions
I’m getting from my campaigns?
What was the
cost per click (CPC)
and
cost per conversion (CPA)
for each ad?
Which
ad creatives
(e.g., image, video, carousel) performed the best?
What are the keywords people are using that
drive traffic
to your website?
Social media: LinkedIn Pages, Instagram Insights, Facebook Insights
What are my
best-performing posts
?
How did the
reach and impressions
of our social media content compare to our previous reporting periods?
Are we
growing our audience
?
What’s the
engagement
of my audience?
What
content types
drive the most engagement on each social media channel?
How
many followers
did we gain or lose during the reporting period on each platform?
Web analysis: Google Analytics 4
Which
channels are driving the most traffic
to our website, and how has this changed over time?
What is the
bounce rate
for each traffic source, and how can we improve engagement with these visitors?
What is the
average session duration
for each traffic source, and how can we increase user engagement?
How many
pageviews
does the average user have per session, and how can we improve engagement with our content?
What is the
conversion rate
for each traffic source, and how can we optimize our website to increase conversions?
What are the
demographic characteristics
of our website visitors?
What is the
most po
pular content on our website, and how can we optimize it for better engagement?
What is the
customer lifetime value
of our website visitors?
What is the rate of
returning visitors?
SEO: Google Search Console
What are the pages driving more traffic to your website?
Are my target keywords relevant to my business and the content on your website?
What are the countries that are driving more traffic to your website?
What is the overall trend of your organic traffic over time?
What is the click-through rate (CTR) of your website in the SERPs?
Youtube
What is the current subscriber count of your YouTube channel?
How many views are your videos getting on average?
What is the click-through rate (CTR) of your videos?
What is the overall trend of your YouTube channel’s performance over time?
What is the most popular content on your YouTube channel?
How effective are your calls to action (CTAs) in driving engagement and conversions?