What are your top-of-the-funnel (TOFU) marketing results? awareness, impressions, reach, sessions, and more.
What are your middle-of-the-funnel (MOFU)marketing results? engaged users, CPC, CTR, Clicks, Reactions, leads, and more.
Are you converting your leads? Answer this question with bottom-of-the-funnel (BOFU) results. Measure it with metrics like conversion, cost per conversion, purchases, and more.
Analyze your marketing strategy breaking down your results by campaign analysis, ad images, keyword analysis and more.