Metrics included in the Looker Studio dashboard

Paid: Meta Ads

  • Amount Spent
  • Impressions
  • Reach
  • Frequency
  • Leads
  • Landing page views
  • Pages / session
  • Campaign
  • Reach
  • Clicks
  • CPC
  • CTR
  • Number of conversions
  • Conversions
  • Conversion Rate
  • Cost per conversion
  • Click conversion rate
  • Value / conversion
  • Post reactions

Paid: Google Ads

  • Amount Spent
  • Impressions
  • Top of page rate
  • Pages / session
  • Campaign
  • Reach
  • Clicks
  • CPC
  • CTR
  • Number of conversions
  • Conversion Rate
  • Cost per conversion
  • Click conversion rate
  • Value / conversion
  • Search Keyword

Web: Google Analytics

  • Users
  • New users
  • Sessions
  • Avg. user duration
  • Engaged users
  • Checkout to purchase rate
  • Entered checkout
  • Revenue
  • Unique purchases
  • Avg. price
  • Quantity of items sold
  • Products sold
  • Channels