Questions you can answer with this dashboard
Paid media: Meta Ads
Where are the potential customers
abandoning the user journey
?
What is my
best-performing ad?
In terms of visibility, interactions and conversions.
What is my
best-performing campaign
? In terms of visibility, interactions and conversions.
How many
Impressions
did your ad receive during the campaign?
What was the
total Reach of your ad
during the campaign?
What was the
average CPM
(Cost Per Thousand Impressions) of your ad campaign?
What was the a
verage Frequency
of your ad during the campaign?
How many
Clicks
did your ad receive during the campaign?
What was the average CTR (Click Through Rate)
of your ad during the campaign?
How many
Landing Pageviews
did your ad generate during the campaign?
How many users clicked on the “
Add to Cart”
button during the campaign?
How many users added your product to their wish list during the campaign?
How many users initiated the checkout process during the campaign?
What was the average
ROAS (Return On Ad Spend)
of your ad during the campaign?
What was the
average Cost per Acquisition
of your ad during the campaign?
What was the
total Purchase Value
generated by your ad during the campaign?