Metrics included in the Looker Studio dashboard

Page analytics

  • Page Views
  • Unique Page Views
  • Total followers
  • New followers
  • Custom button clicks
  • Overview page views
  • About page views
  • Insight page views
  • Careers page views
  • Job page views
  • Product page views

Post analytics

  • Impressions
  • Reach
  • Impressions by post type
  • Engagements by post type
  • Engagement rate
  • Shares
  • Reactions
  • Comments
  • Clicks
  • Post text
  • Post image
  • Post creation date

Audience insights

  • Followers by country
  • Followers by job function
  • Followers by company size
  • Followers by seniority